The Influence of Product Innovation, Environmental Strategy and Circular Economy On Sustainable Development in Organizations in Northeastern Brazil
Keywords:Product innovation, Environmental strategy, Circular economy, Sustainable development
Objective: Analyze the influences of the relationships between product innovation, environmental strategy and circular economy on sustainable development in organizations in the Northeast of Brazil.
Method: The method used was quantitative and descriptive research, through a survey, using the snowball method, applied to 557 companies in the Northeast of Brazil, through the elaboration of three research hypotheses. For data analysis, statistical tests, confirmatory factor analysis, and multiple linear regression were used.
Results: Based on the analysis of the three models in the multiple linear regression, an explanation index greater than 37% (R2) is evidenced, that is, the influence relationships present a moderate intensity, where product innovation, environmental strategy) and the circular economy positively influences sustainable development in organizations in the Northeast of Brazil.
Conclusions: The Model that had the greatest influence on Sustainable Development was Model 3, with a moderate intensity of influence (46.20%), that is, the relationship between the circular economy and sustainable development. In this context, it is worth mentioning that natural resources are finite, and the world population is growing exponentially, which demands new products, food, housing, health, education, employment, and income, indicating that organizations must reduce the consumption of natural resources and the impact on the environment, where environmental strategy and circular economy can effectively contribute to sustainable development.
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